Muscle Geeks: Changing business one geek at a time

Before you invest in any business, it’s always nice to know its plans for the future. In fact, most investors won’t pay a dime until they’ve scrutinized the entire business plan. They’re looking for a big return on investment. Because you invest in Muscle Geeks when you purchase a membership, you should be no different. I’m sure you what to know, “What’s in it for me?”.

Let’s take a journey into the future, the very near future!

You just finished wreaking havoc on your chest during a grueling 45 minute workout. Every single fiber in your pectoral muscles is screaming bloody murder, and soreness is quickly ensuing. It’s the good soreness though. The kind that objectively reaffirms that you just kicked your own ass, and you’re sure your chest will be an inch fuller by next week. On your way out of the gym, you hear a couple of guys raving about a new supplement called NO Plasmacore from Muscle Asylum Project. You hear one of them say, “The pumps were insane. I couldn’t even finish my last set of bicep curls. My arms were so juiced I could only curl an inch or two.” Damn, now you start second-guessing your workout. It was great, and you really killed your chest, but what if you were using that nitrous product. You would have annihilated your pecs so much that you wouldn’t be able to take your own shirt off for two days because of the pump. It would have been one of those workouts that forced you to install a couple more mirrors throughout the house just so you can get a peak of those new pecs that are quickly starting to resemble the Rocky Mountains.

An Amazon-like experience

As soon as you finish your postworkout shake, you go directly to your computer, and log onto Muscle Geeks’ new website. You punch in NO Plasmacore, and quickly up pops an Amazon.com-like description of it. First thing on your agenda: the price. Lower than what you thought. Only $0.99 over our cost, and $10 below the next nearest competitor. How do you know that? Because the new website has the top 5 competitor’s prices right next to the Muscle Geek price. Now you don’t have to waste valuable time price shopping. And the best part? You get the lowest price, even if it’s not Muscle Geeks’ price (even though 99 times out of 100 it will be). That’s right. We’ll order it from our competitor, and ship it directly to you. Hassle-free!
Time spent: 10 seconds

Technical medical jargon no more
Thus far, it’s passed the price test. Now, you want to see what makes it so special. You click on the ingredients’ link that’s directly below a crystal clear image of the product. Up pops the manufacturer’s label. 50 servings? Not bad. There’s a ton of ingredients, half of them you can barely pronounce. Ester-this, methyl-that. You need 6 years of pharmacy school just to decipher the names. No worries. Our pharmacist has already done it. Next to each ingredient name is a simple, straightforward, no-medical jargon explanation of what the ingredient is and does. Quick and easy.

Time spent: 30 seconds

Does it mix
Everything looks good. Now you’re worried about the taste and mix-ability of it. With so many ingredients, it can’t possibly mix easily, let alone taste good. Lucky for you, to the right of the product picture is a youtube video entitled “Does it mix like concrete?”. You click on it, and you’re quickly taken into the Muscle Geeks’ lab that’s attached to our main warehouse. You see three men in white jackets, a blender, a spoon, a shaker bottle, 2 cups, and a bottle of NO Plasmacore. The first man takes a serving of NO Plasmacore and mixes it into 12 ounces of water with a spoon. The second man takes a serving and mixes in 12 ounces of water in a blender. And the third man takes a serving and mixes in Gatorade in the shaker cup. After 20 seconds of mixing, the camera zooms in on each end product. The results: Spoon test: Failed, large chunks that can easily get stuck in your throat. Shaker cup test: Passed, small chunks, but you can easily swallow those with no problems. The blender test: Passed with flying colors. No chunks, and it’s almost a little transparent.

Time spent: 30 seconds

Does it taste like crap?
Now you click on the video directly underneath the mixing video entitled, “Does it taste like crap?”. Once again, you’re taken into the Muscle Geeks’ lab. You see three men in white jackets blindfolded, 9 cups, a pitcher of water, a jug of Gatorade, and a box of Crystal Light pink lemonade mixes. An attractive female lab assistant pours each of the liquids into each cup. She then takes a serving of NO Plasmacore and mixes it in each cup. Each man takes three drinks from each cup. The results: Water test: 5 thumbs down, 1 thumb up. Gatorade test: 3 thumbs up, three thumbs down. The Crystal Light test: 5 thumbs up, 1 thumb down.

Time spent: 20 seconds

Nitrous Comparison
Now you’re really interested. However, you still have a little doubt. What if there’s a better nitrous product out there. Is it really better than NO-Xlpode? No worries. Directly underneath the youtube videos, you see a bar graph that compares the top nitrous products. NO Plasmacore is on it, as is NO-Xlpode, Superpump 250, and Nitrotech. Lucky for you, a lot of Muscle Geek members have already voted. NO Plasmacore gets a 3.5, placing it second behind NO-Xlpode.

Time spent: 10 seconds

Detailed Reviews
One last thing. You want to see some detailed customer reviews. No worries. Directly underneath the product picture, you see NO Plasmacore has 103 reviews. You quickly notice these aren’t your typical reviews. The detailed feedback rival that of tripadvisor.com. Why? Because our reviews are rated by our members. The more helpful the review, the better the rating, and the closer to the top. Thus, you won’t have to spend an hour wading through 30 reviews that say. “It’s awesome man.” The ones that will help you make your decision the most are at the top.

Time spent: 60 seconds

The purchase
Now you’re ready. You’ve only spent 2 minutes and forty seconds on the site, but it feels as though you’ve already taken NO Plasmacore because you know so much about it. You know the price, the ingredients, how well it mixes, how well it tastes, if it’s the best product in its category, and have read some great, detailed user feedback all in the time it would have taken you to price shop at your last retailer.

The add-on
However, right before you hit purchase, you see a horizontal section that’s entitled “Other Geeks have also bought this.” Usually, you’re annoyed by that sneaky up-sell tactics that most other retailers use. However, you’re feeling sympathetic today. Hell, you didn’t even know about NO Plasmacore until today. Maybe there’s something else out there that can help. You notice 35% of the Geeks that bought NO Plasmacore also bought ON’s 100% Whey. What the heck? You need some protein anyways. You add it to your cart in one click.

The bill
Let’s add up the bill. NO Plasmacore: $0.99 over our cost, $10 below the next nearest competitor. ON 100% Whey 5 lbs: $0.99 over our cost, $8 below the next nearest competitor. Shipping: $6. Dang, that’s only $8.98 over our cost, and that includes shipping. You’d pay over that on a single supplement at your previous supplement retailer. It’s almost like owning your own supplement store, but better because you don’t have to worry about employees, rent, taxes, or inventory. And you get it all for only $4 per month, less than a price of two waters at your local gym.

And the best part…
Because you worked out at 6 in the morning, you sent your order before noon. The next two days you have off. By your next workout, you’ll have your NO Plasmacore and 100% Whey Protein ready for an intense arm workout. How? Because Muscle Geeks has 6 strategically placed warehouses throughout the U.S. so every order is guaranteed to arrive within 3 days, with most orders arriving in 2 days!

Peter Pan, is this make believe?
No, it will soon be a reality. We are committed to this vision. We firmly believe this is the future of business. All of our profits and owners’ salaries are being put right back into Muscle Geeks. No bonuses, no raises, and minimum wage for every Muscle Geek employee until we achieve our goals. Remember, our initial investment in Muscle Geeks was virtually $0. We were already using our website for our gym, our warehouse was connected to our gym, and our employees were already working for our gym (We were way overstaffed). Everything should be profit.

If we had just 5% of bodybuilding.com’s orders, this would already be a reality. It’s not going to take much. 10,000 members may sound like a lot, but when the industry is a $22 billion industry, that’s a drop in the bucket. Think about how many people just at your gym uses supplements. Almost every single member, and your gym is one of hundreds of thousands of gyms across the U.S. That’s a lot of potential Muscle Geek members.

How do we turn this into a reality?
Join now, and promote Muscle Geeks like crazy. We’ll help in every way we can, because just like you, we’ll save money on our supplements as our membership grows. We’ll give you shirts, business cards, flyers, etc. If you need it, we’ll get it to you. We’re getting ready to launch a MMA campaign, and we’re in negotiations with a major fitness center chain. We’re trying everything we can to spread the word, but we need your help. Trust us, word-of-mouth marketing is our best bet. Not only does it cost nothing, but people trust people they know.

Remember, manufacturers’ discounts are based on supplement order volume. The more members we have, the bigger our supplement volume, and the cheaper our prices. Right now, our markup is always going to be only $1.99 over our cost (eventually $0.99), no matter how big the discount is. That’s anywhere from 20-40% below WHOLESALE cost. Thus, our prices will continue to drop. We’ll do our best to negotiate the biggest discounts possible, but we need firepower. And that firepower comes in the form of you, and every other Muscle Geek member. The bigger our buying power, the cheaper the prices.

Did we forget something?

Did we forget about a clever marketing idea? Or how about something that would be a great add-on to our site? Let us know. We depend on the Muscle Geek community for answers, ideas, and recommendations. We don’t have CEOs or a board of directors. We have our members, and that’s it!