Muscle Geeks: Greatest invention since the telephone

June 24, 2009 by admin  
Filed under Muscle Geek News

Not really. But, the future of our company is eerily similar to the early days of the telephone. See, the telephone’s success was largely dependent on one factor: mass usage. The more people that had a telephone, the more valuable it became. What benefit would it offer you if you’re the only person in the world that had one? Zero! It’d be completely useless to you. You wouldn’t understand/see the real benefit unless everyone (or almost everyone) had one. Only then would it achieve its true potential, the vision that Alexander Graham Bell had for it. The original customers took a risk, and chose that vision over the short-term pitfalls. They saw the light at the end of the tunnel.

Muscle Geeks’ future success will largely be determined in much the same way. Our true vision will not be seen until we have mass usage, 5,000 or more members, which is entirely possible (we’re actually projecting 10,000 members by 2010). The larger our community becomes, the greater our savings will be. Supplement volume dictates manufacturers’ discounts: the more members, the more volume, the bigger the discounts, and the cheaper the prices. 

Side note: Don’t get us wrong. Even with only 100 members, you’ll still save money with Muscle Geeks. Our prices are still among the cheapest on the planet. Plus, we offer the Muscle Geek Guarantee: If you don’t save your initial $65 membership fee within the first 12 months, we’ll refund the $65 and give you another $35 for your hassle.

Don’t settle for the prices you’re paying right now because it’s probably way too much. You’re probably paying an extra 10, 20 or even 30% PER supplement. We need to pool our buying power together so that we don’t have to pay that extra 30%. Muscle Geeks allows us to accomplish that.

Take the following example:
When we started Muscle Geeks with zero members, our BSN discount was 20% off wholesale cost. After almost 100 members, we were able to negotiate a 25% discount for BSN items. If we had 10,000 members, I guarantee we’d be negotiating ~40% discount or more. Look at these numbers:
  • NO-Xlpode with a 20% discount: $34.84
  • NO-Xlpode with current 25% discount: $32.66 (a little over $2 savings)
  • NO-Xlpode with a 40% discount: $26.13.

I dare you to find a supplement retailer that sells NO-Xlpode for $26.13. You probably couldn’t find one that came within $7 of $26.13. That’s our vision: prices so low that makes our members think “those Geeks must be doing something illegal.”

Another side note: Most supplement retailers mark up BSN products very little, even GNC. Because of its popularity, low prices on BSN supplements draws consumers to their store. Then the retailers mark up the other manufacturers to “make up for the loss” on BSN supplements. Wal-Mart does this with their $4 generics. Thus, this example doesn’t fully depict the true Muscle Geek difference. All of our products are $1.99 over cost no matter the manufacturer. We used the NO-Xlpode example because 90% of supplement users are familiar with the average price for a bottle.

That’s why we’re pushing so hard for immediate growth. We won’t reach our true potential with 100, 500, or even 1000 members. We were built to serve 10,000 or even 100,000 members. We strongly believe that Muscle Geeks will change the supplement industry much like the telephone changed communication. This is the first supplement retailer that puts the customer in charge. We’ve completely reversed roles. And that, in turn, results in potentially huge savings. We need you, and we need you now!

What do you have to lose? If you’re buying your supplements somewhere else, we guarantee our prices are just as good. Join Muscle Geeks, and at worst, you’ll be paying the exact same price as you’re paying now. And at best, which is almost guaranteed, if we all join together, our prices will be by far the cheapest on the planet, and we’ll save a ton of money. Plus, you have the Muscle Geek Guarantee so you could actually make $35 if it isn’t what you expected. We’ve tried to eliminate as much risk for you as possible, without impairing our growth. Why buy from a company when you can become part of a company? See the light!

So please, let’s join forces and get the lowest possible prices on supplements we can. Let’s stop wasting money, and start saving money.

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