To advertise or not to advertise? That is the question.
August 31, 2009 by admin
Filed under Muscle Geek News
My comrades and I just finished a brutal brainstorming session regarding advertising venues with absolutely nothing to show for it. Thus, we need your help.
The problem
See, we have a decent size chunk of cash lying in our advertising budget. Other than mmanews.com and some ads on facebook, we really haven’t spent anything on marketing. Even though those two methods alone have been surprisingly successful, we want a much larger reach. If you polled 10,000 people, only 1 or 2 may have ever heard of Muscle Geeks. We need to do better than that, much better because the bigger we get the more everyone saves, including me.
Our facebook app is already being constructed. It has great potential to be a viral marketing weapon. We’re also in the process of creating another site that’ll be a collaborative site (not social networking, more like “wisdom of the crowd”). The details are still being worked out so I can’t say much. However, after spending years on the various supplement message boards, this site should be a hit with everyone, not just Muscle Geeks.
The Solution(s)
Those two methods won’t cost much though. So we’ll still have a lot of money left over for a big marketing push. Here are two possibilities:
We can purchase ad space in the big bodybuilding magazines like Flex, Muscle and Fitness, Fitness Rx, etc just like every other big company does. Not only will it reach over 100,000 customers per magazine, but it also gives us a sense of credibility. Basically, this is the traditional approach: The same one GNC, bodybuilding.com, and Max Muscle uses. In my opinion, BORING!
Or
We can set up a multi-level marketing system (MLM) like Monavie, Xango, etc. We’ve already had several potential Geeks suggest this method to us. The first thing you probably think about when you hear MLM is pyramid scheme. I personally guarantee you that this will in no way be a pyramid scheme type operation.
Basically, we’ll have people apply to be “Lead Geeks.” In turn for getting members to sign-up, they’ll get a percentage of each member’s monthly fee. In addition, they’ll also get free Muscle Geek gear like t-shirts, gym bags, shaker bottles, and samples to hand out to their “clients” as well as getting their supplements at cost. Eventually, we’d have a tiered system that would include free supplements and other prizes if a Lead Geek would reach a certain level. We’d limit the number of “Lead Geeks”, and make it clear that Lead Geeks cannot have other Lead Geeks below them so that those that would become Lead Geeks would make some good cash.
Now would you be able to quit your daily job? No. However, you should easily be able to make another $400 per month (probably more like $600 or more if you’re a true gymrat). And all you’re really doing is something you probably already are doing: telling other lifters what supplements you take and where you get them from. I personally like this option better because it’s a win-win situation for everyone. We get more members which means a bigger profit, Lead Geeks get money for being our grassroots effort, and every Muscle Geek saves more money because we’ll be able to negotiate lower prices from the supplement manufacturers with our increased membership.
That’s not the traditional approach by any means. However, I’m a huge believer in word-of-mouth marketing. I’d rather pay our members to spread the word than give my money to Joe Weider and Muscle & Fitness.
Please let us know what you’d rather see us do. Or if you have something better than those two methods, let us know. Like I said in the beginning, we’re at a standstill right now. We need a push in one direction or the other.
Thanks,
Doc
Huge Muscle Geek Sale - 30-35% below Wholesale. No membership required!
August 13, 2009 by admin
Filed under Muscle Geek News
The Good news
This weekend the Europa Super Show is taking place in Dallas, Texas. In honor of the show, a lot of the supplement manufacturers like Cytosport, Gaspari, and MHP are offering damn good discounts. The majority of the discounts are between 30 and 35% off of WHOLESALE pricing. And because we’re Muscle Geeks, these discounts are passed directly to you. So , if there’s ever been a time to stock up, it’s this weekend. It’ll be awhile until we see Superpump 250, NO Shotgun, and Dymatize Elite Protein at these prices. Trust me. Prices are good until August 17th at 11 pm CST.
The better news
This is the only weekend that you don’t have to be a Muscle Geek to purchase supplements from us. Yes, that’s right. Call it a trial membership, test order, or whatever you want. No strings attached. (Seriously, this isn’t like most “trial orders” where you have to sign up for a membership, but you’ll be charged 30 days later if you don’t remember to cancel. Use us and abuse us. You can be one and done if you so choose). Order as much or as little as you like. It doesn’t even have to be from the sale category. Anything and everything is within your limits.
Apparently, a lot of potential Muscle Geeks have “commitment phobia.” The thought of a 12 month membership at $4 per month makes them a little apprehensive. Who would have thought? A guy with commitment phobia? So, what better time to offer a free trial than during one of the biggest sales of the year. So, please take advantage of this while you can because I guarantee we won’t offer another “free trial” this year!
The nuts and bolts – You do not have to be a member to purchase
Dates: August 14th – August 17th at 11:00 PM CST
Link: http://clients.mindbodyonline.com/ws.asp?studioid=5734&stype=43&sCat=32
Select *August 14th – 17th Special
Products: See attached PDF for more information
CytoSport Muscle Milk 2.48 lbs All Flavors - $19.99
CytoSport Muscle Milk 5 lbs All Flavors - $39.99
CytoSport Collegiate Muscle Milk 5.29 lbs All Flavors - $27.50
CytoSport Muscle Milk Light 1.65 lbs All Flavors - $17.99
CytoSport Muscle Milk Light 3.31 lbs All Flavors - $33.99
CytoSport Muscle Milk Cytomax 4.5 lbs All Flavors - $20.99
CytoSport Monster Milk 2.2 lbs All Flavors - $23.50
Cytosport Monster Milk 4.4 lbs All Flavors - $44.99
CytoSport Monster Mass 5.95 lbs All Flavors - $28.99
Cytosport Monster Maize 2.98 lbs All Flavors - $14.50
Cytosport Monster Amino 2.65 lbs All Flavors - $18.99
Cytosport Monster Pump 2.65 lbs All Flavors - $23.24
Gaspari Superpump 250 1.78 lbs All Flavors - $27.99
Gaspari Novedex XT 60 caps - $24.99
Gaspari SizeOn 2.84 lbs All Flavors - $33.50
Gaspari SizeOn 240 tabs - $33.50
Gaspari Myofusion 5 lbs All Flavors - $30.99
Gaspari Real Mass 5.95 lbs All Flavors - $30.99
Dymatize Elite Protein 25 lbs - $119.99 (Buy 4 get 1 Free)
*Free 5 lb flavor is Chocolate
Scivation Sesamin 180 caps - $27.50
Scivation Extend 390g All Flavors - $14.99
Scivation Extend 1170g All Flavors - $38.99
Next Protein Designer Whey 2 lbs All Flavors - $16.99
Supreme Protein Carb Conscious Bars (12) All Flavors - $22.99
MHP Dark Matter 2.64 lbs All Flavors - $27.50
MHP Dark Rage 1.9 lbs $29.50
MHP Probolic -SR 2 lbs All Flavors - $19.99
MHP Probolic-SR 4 lbs All Flavors - $34.99
MHP Trac Extreme 775g All Flavors - $29.99
MHP Secretagogue Gold 30/bx - $37.99
MHP Sarm-X 60 tabs - $33.99
Primaforce Glutaform 1000g - $24.50
Primaforce Creaform 1000g - $17.99
Primaforce BCAA 500g - $21.99
Primaforce Beta Alanine 500g - $21.99
Primaforce L-Leucine 500g - $16.99
VPX Shotgun 1.42 lbs All Flavors - Buy 3 get 1 Free $96.99
*Free Flavor is Fruit
VPX NO Synthesize 1.3 lbs All Flavors - Buy 3 get 1 Free $96.99
*Free Flavor is Black Cherry
VPX Redline 120 caps - Buy 3 get 1 Free $91.99
By the way, if you do buy a membership during this sale, get a free Muscle Geeks t-shirt, which is super fly, and a free Muscle Geeks gym tote, which is also super fly.
Take me to the Muscle Geek Sale!
My creatine is better than your creatine
August 10, 2009 by admin
Filed under Supplement Cons, Uncategorized
“Creatine has become one of the most extensively studied and scientifically validated nutritional ergogenic aids for athletes.”
-Journal of the International Society of Sports Nutrition, 2007
Without a doubt, creatine is the most effective supplement on the market today. And because of that, it’s also one of the most successful supplements. Its popularity has led to an entire lineage of 2nd, 3rd, and 4th generation creatines. Now the question still remains: are the new generation creatines really that much better than plain old creatine monohydrate? Better, yet, are they worth the price tag? By the time you finish reading this article, you’ll know the answer to both of those questions, plus :
-If I’m a non-responder to regular creatine monohydrate, will one of the new creatine supplements work?
-How much creatine do I really need to take and when should I take it?
-What kind of training works best with creatine?
-Do I need to take anything else with creatine to make it more effective?
-Should I cycle on/off of creatine?
Let’s start from the beginning.
How will it make me bigger?
What is the fundamental principle behind getting bigger? You guessed right. The progressive overload principle: the constant increase in stress placed upon your body during training. More simply stated, increasing the number of reps, sets, or weights from workout to workout. If you benched 225 pounds for 5 sets of 5 reps this week, you better either increase the reps, sets, or weight next week. If you don’t, you’re not giving your body a reason to adapt and grow bigger and stronger.
So what does creatine have to do with progressive overload? Your body uses energy (ATP) to lift weights. The more energy you have available, the more work you can do. Your body creates ATP via 3 different pathways: the phosphagen system (creatine), anaerobic glycolysis (carbohydrates without oxygen), and aerobic glycolysis (carbohydrates with oxygen). Depending on the intensity of the exercise and the rate at which ATP is needed, your body will automatically determine which system it will rely on to create ATP. Because weightlifting is usually intense and brief (a set usually doesn’t last more than 30 seconds without rest), your body will primarily rely on the phosphagen system and anaerobic glycolysis because both of these systems are capable of producing ATP quickly. However, the downside is that they both run out of gas relatively quickly too. Your muscles only have so much creatine available to help create energy. And this is where creatine comes into play…
Taking creatine can increase the amount of creatine within your muscles by anywhere from 10-40%(1). That’s an extra 10-40% of energy available to your muscles. With that much extra energy available, instead of lifting 5 reps, you’d be able to lift 6, 7 or even 8 reps now. And whenever you’re increasing the amount of weight or reps, you’re following the progressive load principle, and your muscles are getting bigger and stronger.
And what kind of gains can I expect?
With a nearly 70% success rate2, don’t write off your results as a placebo-like effect. Expect an extra 5-15% increase in strength and performance.(2) And when that 5-15% is converted to pounds, it always makes a max effort look that much better.
Better yet, studies have also shown that you can expect to double the amount of muscle mass you’d expect to gain if you weren’t using creatine.(3) Pretty impressive.
How much and when?
When creatine first hit the market in the 90s, the standard dosing protocol was 20 grams in divided doses for 3-5 days followed by 5-10 grams daily thereafter. That’s still an effective dosing regimen. However, recently coaches have been recommending a slightly more individualized dosing regimen similar to how most prescription antibiotics are dosed. They suggest 0.3mg/kg/day for 3-5 days, followed by 3-5 grams daily thereafter. So for a 200lb male, that’d be around 27 grams (in divided doses) of creatine for the initial 3-5 days, followed by 3-5 grams daily thereafter.
The new dosing regimen makes sense. Creatine is stored primarily within your muscles. The more muscle you have, the more creatine storage capacity you have. A 120lb beginner should not be using the same amount of creatine as a 260lb professional bodybuilder. The difference in muscle mass is huge. It’s like the difference in the amount of water used to fill up a water balloon and a pool. Also, if we calculate our daily protein intake in a similar fashion, why shouldn’t that apply to creatine? But the real question is: does it matter? Yes and no. Will, in the end, both dosing regimens give you the same result? Yes. However, the original dosing regimen is just going to take a little longer so the results will not seem as dramatic.
As far as when to take it, that’s a little more un-scientific. In fact, it’s largely my opinion. During the initial 3-5 days, I take 5 grams in the morning, at lunch, at dinner, and before bed. I always try to take it with my meals because there have been several studies that have shown that carbohydrates and protein actually increase the amount of creatine that gets inside your muscles. After the initial loading dose, I take 3 grams before my workout, and 3 grams immediately after. By taking 3 grams 30-45 minutes before my workout, I get assurance that my muscles are going to have a supply of creatine waiting for them. After my workout, my muscles are usually begging for nutrients. With the proper postworkout nutrition, I can get more creatine back into my muscles than at any other time.
I also recommend not cycling creatine. The theory behind cycling makes sense. For creatine to enter the cell, it must move through a transporter that scientists have conveniently named the creatine transporter. Scientists theorized that if the transporter is constantly bombarded with creatine, it will develop a level of resistance to the suppement, similar to how Type II diabetes begins. When it develops this resistance, creatine becomes less effective. To circumvent this, they recommended avoiding creatine intake for “x” amount of days to refresh the creatine transporter. There was one study (that I know of) that supported this theory. However, it was done in rats, and the dosage, if extrapolated to a human dosage, would have been astronomical. There’s just never been any human data supporting this theory, and it’s fallen out of favor within the last 5 years. Bottom line: don’t cycle your creatine.
Will plain old creatine monohydrate work for me?
A resounding YES!
There are a few individuals that just don’t respond to creatine monohydrate. It’s because of these individuals that supplement companies create a new creatine every 3 months or so. These companies then try to convince the entire creatine market that their new version of creatine is vastly superior to every other version available. Their marketing ploy, “Our creatine has helped John Doe, who has never got any results from regular creatine, to increase his bench by 50 lbs. Just think what it can do for you if you got results from the less potent creatine monohydrate.” Simply not true. To date, I have yet to see one study that convincingly finds one of the newer forms of creatine is superior to creatine monohydrate.
So let’s take a look at some of the newer forms.
Creatine ethyl ester
Good in theory, poor in results. The creators attempted to attach an ethyl ester to the creatine molecule to make it more fat soluble. Because cells are surrounded by fatty membrane, they hoped by increasing its fat solubility, the CEE would bypass the creatine transporter and move directly into the cell. Thus, in case the creatine transporter was the problem, CEE wouldn’t be affected.
However, not only does it taste horrible, but it also has never been shown to be superior to creatine monohydrate. In fact, there was a study published in the Journal of the International Society of Sports Nutrition entitled “The effects of creatine ethyl ester supplementation combined with heavy resistance training on body composition, muscle performance, and serum and muscle creatine levels.” that concluded, “When compared to creatine monohydrate, creatine ethyl ester was not as effective at increasing serum and muscle creatine levels or in improving body composition, muscle mass, strength, and power.”
Pass on CEE. Your wallet and your taste buds will thank you for it.
Creatine pyruvate/citrate
This time the supplement manufacturers took a slightly different approach. By combining pyruvate or citrate with creatine, not only are you adding an acid to base with hopes of increasing its bioavailability, but you’re also adding another possible performance-enhancing supplement to the mix. Both pyruvate and citrate have had mixed reviews regarding improvements in endurance training.
However, even though there’s a little more evidence supporting these two creatine combinations, overall the jury is still inconclusive. For every positive study, there’s a negative study refuting the possible benefits. Are they worth the price tag? Absolutely not. Once again, there has yet to be a study that convincingly demonstrates their superiority over creatine monohydrate.
Creatine with sodium
This is probably the most interesting creatine combination. The creatine transporter that was mentioned earlier is thought to be dependent on a sodium/chloride pump. Some scientists believe that creatine requires two molecules of sodium and one molecule of chloride to enter the cell. So by adding sodium to creatine, the sodium concentration gradiant is increased (more on the outside than the inside, think teeter-totter), and the cell is “tricked” into accepting creatine. The only problem is that we haven’t had any definitive real-world feedback. Even though it makes sense from a scientific standpoint, so does CEE. That doesn’t mean it’s going to work in the real-world. As of now, it’s not worth the money. Until a study is done and it concludes creatine combined with sodium is superior to creatine monohydrate, pass on it.
Effervescent creatine and serum creatine
Junk. Don’t even think about it.
Creatine with carbohydrates
Not only is this the most effective means for getting more creatine into the muscle, but it’s also the cheapest. The carbohydrates cause an insulin surge in your bloodstream. Because insulin is highly anabolic, it acts like a key and makes the cell more receptive to outside influences. The more receptive a cell is, the more creatine that can enter. Pretty simple.
Side note: This is also why it’s extremely important to have carbohydrates in your postworkout shake. Not only do they replenish your glycogen stores, but they also cause a surge of a highly anabolic hormone, insulin. That’s an extremely good thing, especially if you’re in a state of catabolism.
A study entitled “Carbohydrate ingestion augments skeletal muscle creatine accumulation during creatine supplementation in humans.” in the American Journal of Physiology showed that by adding 93 grams of a simple carbohydrate solution, you can increase total creatine concentration by 60% compared to regular creatine supplementation. However, the question still remains though: Does the increase in total muscle creatine result in an increase in performance? That question has yet to be answered definitively. In my opinion, it can never hurt to have too much creatine within the muscle. Plus, for the cost, it doesn’t hurt to try. A 4 pound bag of dextrose shouldn’t cost more than a couple of bucks.
Creatine with protein and carbohydrates
This is my personal favorite. The same theory that applied to creatine and carbohydrates also applies here. However, we’ve added another potential anabolic agent to the mix: protein. Now not only does the surge of insulin from the carbohydrates help more creatine enter the cell, but hopefully more amino acids will also follow suit. And don’t worry if you think the amino acids will prevent additional creatine from entering the cell. A clinical trial entitled “Protein- and carbohydrate-induced augmentation of whole body creatine retention in humans.” found in the Journal of Applied Physiology found that the mixture of protein and carbohydrates was just as effective as carbohydrates alone in improving creatine retention.
So not only does mixing all three make it more convenient, but it appears as though it may also make it more effective. Plus, it’s extremely cheap.
Side note: If you’re dieting and concerned with the extra calories from the carbohydrates, don’t fret too much. Taking creatine by itself will work just fine.
Creatine with supplements that improve insulin sensitivity
Unless you have insulin resistance, I don’t really see the cost-effectiveness of this combination. If you’re lifting weights, on a decent nutrition plan, and taking fish oil, your insulin sensitivity is not going to be the weak link in the creatine equation. Until there’s more evidence, save your money.
If creatine monohydrate doesn’t work for me, will one of the newer ones?
This is probably going to be the most controversial segment of this article. There’s going to be several supplement manufacturers that won’t be too pleased with my answer. First let’s look at why you might not be responding to creatine. Hopefully, before I give you my answer, you will have already formed your own.
Even though 70% of the clinical trials show a positive benefit to creatine use, there are still 30% of studies that show no benefit. One study actually estimated that out of 10 users, between 2 and 3 users will not benefit from creatine supplementation. (4) Why? Scientists have yet to pinpoint the exact cause. However, they have developed several theories. The most prominent theory involves a decrease in activity of the creatine transporter. Even though they haven’t been able to explain specifically the cause of the decrease in activity, they have determined a profile of a responder. It includes the 4 following characteristics:
1) Have a lower initial concentration of creatine within the muscle
2) Have a greater number of type II muscle fibers
3) Have more fiber cross sectional area
4) Have more fat-free mass, aka muscle
All 4 characteristics make sense.
So, if the new creatine product doesn’t improve one of those 4 characteristics, it’s probably not going to be of much help to you. By the way, none of them do. None of them are going to give you bigger muscles. None of them are going to give you more Type II muscle fibers. And none of them are going to decrease the amount of creatine you already have in your muscles. If the creatine transpoter theory holds true, you’re probably SOL.
Carbohydrates are going to be your only choice. In the future, maybe a creatine and sodium combination may help, but that’s a big maybe.
Cliff notes:
- If you’re a non-responder, wait until a product clearly demonstrates that it increases total muscle creatine content COMPARED to regular creatine monohydrate. Thus far, none have.
- If you’re a responder, don’t bother wasting money on new creatines. Stick with creatine monohydrate. Save your money and use it on more protein, beta alanine, or fish oil.
Hopefully, this article has answered a lot of questions that other “experts” have left unanswered or even worse, let the supplement manufacturers answer. Remember, cost-effectiveness should be your primary concern when buying supplements. If it doesn’t produce quantifiable results, don’t buy it. There’s too much junk on the market. This industry has been built on clever marketing, not quantifiable results. Shop smart!
P.S.
I was going to finish with a comparison chart between the products. However, the manufacturers have conveniently made it almost impossible to determine how much creatine is in their product. So instead, I’ll leave you with this:
BSN Cell Mass
Muscle Geek Price: $33.19
At most, a serving has 4 grams of creatine in it.
If using the manufacturers’ directions, 1 bottle will last 25 days.
Dymatize Creatine 1100 grams
Muscle Geek Price: $17.29
5 grams per serving
For a 200lb athlete, using the updated dosing guidelines, a bottle will last ~165 days
Cost-effectiveness
6.6 bottles of CellMass for a total cost of $199.14 = 1 bottle of 1100 grams of Dymatize creatine at a cost of $17.29
Is CellMass really $180 better? Better yet, would that $180 be better spent on our Dymatize protein special of 25 lbs for ~$180? I’d be willing to bet the second option would lead to much better results. In fact, I’d say you’ll probably triple or quadruple your results if you went with the second option. That’s cost-effectiveness!
-Doc
1. Kreider RB: Creatine in Sports. In Essentials of Sport Nutrition &
Supplements Edited by: Antonio J, Kalman D, Stout J, et al. Humana
Press Inc., Totowa, NJ; 2007 in press
2. Kreider RB: Effects of creatine supplementation on performance
and training adaptations. Mol Cell Biochem 2003, 244:89-94.
3. Noonan D, Berg K, Latin RW, Wagner JC, Reimers K: Effects of varying
dosages of oral creatine relative to fat free body mass on
strength and body composition. J Strength Cond Res 1998,
12:104-108.
4. Greenhaff PL, Bodin K, Soderlunk K, et al. Effect of oral creatine supplementation on skeletal muscle phopshocreatine resynthesis. Am J Physiol. 1994:266:E745-E730.


